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Antrim and Newtownabbey Borough Council Logo

Christmas Visual Merchandising Masterclass


Boosting the Borough's Christmas Sales

Boosting the Borough's Christmas Sales
 

We helped businesses get ready to make the festive season their best one yet!

21 businesses joined our FREE Christmas Retail Masterclass and learned how to:

  • Create eye-catching festive window displays that stopped shoppers in their tracks

  • Deliver unforgettable in-store experiences that kept customers coming back

  • Boost their sales with simple, effective digital marketing tips

This unmissable session was open to Antrim, Ballyclare, Crumlin, Glengormley and Randalstown town centre businesses — helping them attract more customers and spread festive cheer across our Borough.

Embrace Your Town This Christmas

This year’s Masterclass aligned with the Embrace Your Town campaign, celebrating local spirit and encouraging everyone to shop local.

Businesses taking part were invited to feature the “Embrace Your Town This Christmas” branding in their shop windows. To help bring their displays to life, each business received a starter display kit that included festive snowflakes, decals and themed branding materials — everything they needed to create a magical winter window wonderland. Shoppers can spot participating businesses by looking out for the #EmbraceYourTownThisChristmas logo.

Visual Merchandising Success Stories