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Home / Business / Business Support / Visual Merchandising Masterclass

Spring Visual Merchandising Masterclass


Grow your Spring sales!

Grow your Spring sales!
 

Learn how to create fresh, eye-catching displays, engaging in-store experiences, and simple digital marketing strategies at our FREE retail masterclass.

Open to Antrim, Ballyclare, Crumlin, Glengormley and Randalstown town centre businesses. Applications for this are now closed.

Boosting the Borough's Christmas Sales

Boosting the Borough's Christmas Sales
 

We helped businesses get ready to make the festive season their best one yet!

21 businesses joined our FREE Christmas Retail Masterclass and learned how to:

  • Create eye-catching festive window displays that stopped shoppers in their tracks

  • Deliver unforgettable in-store experiences that kept customers coming back

  • Boost their sales with simple, effective digital marketing tips

This unmissable session was open to Antrim, Ballyclare, Crumlin, Glengormley and Randalstown town centre businesses — helping them attract more customers and spread festive cheer across our Borough.

Embrace Your Town This Christmas

Last year’s Masterclass aligned with the Embrace Your Town campaign, celebrating local spirit and encouraging everyone to shop local.

Businesses taking part were invited to feature the “Embrace Your Town This Christmas” branding in their shop windows. To help bring their displays to life, each business received a starter display kit that included festive snowflakes, decals and themed branding materials — everything they needed to create a magical winter window wonderland. Shoppers can spot participating businesses by looking out for the #EmbraceYourTownThisChristmas logo.

Visual Merchandising Success Stories


I found the visual merchandising workshop extremely valuable. The bespoke one to one format meant the session was tailored specifically to my business, and the hands on mentoring approach made it easy to apply the ideas straight away.

The practical guidance and personalised support helped build my confidence in planning and presenting promotions more effectively. The promotional display kits that were provided were also a fantastic addition. They made it simple to create an engaging and interactive Christmas theme in the town through our shop front windows, which really helped bring a festive atmosphere to the area and encouraged people to stop and take notice.

Overall, it was a very worthwhile experience that provided both useful skills and practical tools to enhance seasonal marketing. - Jill Jones Bridal