Antrim and Newtownabbey Borough Council’s successful recycling campaign #iRecycleRight was recently recognised at the Chartered Institute of Public Relations (NI) Awards.
The campaign scooped a gold award in the ‘Best Use of Social Media’ category as well as a silver award for ‘Best Use of Content’ and ‘Best Use of Influencer Relations’ at the prestigious awards ceremony.
The #iRecycleRight campaign, which was funded by the Department for Agriculture, Environment and Rural Affairs, focused on a range of innovative communication methods to increase recycling and awareness of the need to recycle more of the right materials.
Central to the project was a bespoke social media campaign involving bloggers and influencers who created their own content and produced videos which was then shared on social media. To support the overall campaign, four professional videos were also produced showing the lifecycle of a number of recyclable items. These videos were shared on social media and also shown in local cinemas.
Following the campaign, Council’s dry recycling rate had increased by 5% on the same time last year.
Mayor of Antrim and Newtownabbey, Alderman John Smyth who attended the awards commented;
I was delighted to see this fantastic campaign pick up a number of awards. We have statutory waste targets to achieve and often it can be difficult to come up with new ways of communicating our messages. We are extremely proud that the success of the #iRecycleRight campaign has helped us to remain the top recycling Council in Northern Ireland”.
For more information on recycling in the Borough visit www.antrimandnewtownabbey.gov.uk/recycling